I just finished reading an interview by BBH Labs with design legend Dieter Rams and felt like I should share the highlights of the article…
We take three major lessons from Rams’ story that we believe are relevant to our own modest innovation efforts.
1. Question absolutely everything, especially the ‘most obvious’.
2. Strive to understand people, at every level.
3. Embrace technology, but do so with pragmatism not hype.